Ceremonial grade Matcha from the hills of Kyoto
Aiming to create a strong and relatable brand, we combined the best Matcha blend we could find with top-notch packing materials sourced in the EU, a distinct visual identity, and a bunch of good vibes.
Optimizing for feelings, we used lots of warm and bright colors, custom-illustrated characters and colorful icons, lifestyle photography, and a bit of retro aesthetics.
While many other online stores are becoming increasingly similar, we decided to experiment with artistic visuals, motion, and colorful illustrations.
As we’re getting ready to launch Batch 002 in 2023, we’ll be introducing exciting product updates, new visuals, a B2B portal, and more. Stay tuned.
Making it a project on its own, we gave it a unique look different from the main website. It was heavily inspired by MacOS 9, mixed with SummerRain UI and memes.
Another reason for this project was to see how fast we could ship. Using Webflow and a tiny bit of custom code we were able to launch within 72 hours.